
If there is one thing a seasoned Guinness drinker will tell you, it's that it tastes better in Dublin. Maybe i need to try some in Dublin, as i can't stand the stuff.
To make matters worse, i'm supposed to be Irish too.
To me, it's a thick black liquid with a ferrous flavour, that probably comes closest to what my idea of used engine oil would taste like.
It's often said that Guinness doesn't travel. Well, it does, you can get it all over the globe, but to be more exact, "It doesn't travel well".
Generations have remarked on how the Guinness always tastes better in Ireland. Guinness themselves aren't too keen on statements like that, as it suggests most of the world is getting a substandard product. Guinness themselves even have travelling officials that make sure the pint is poured correctly, and contains the regulation shamrock on the top.
Drawing pictures in the foaming head of a drink is serious business for Guinness, and if the correct settlement time and logo are both to the directive, the pub or bar will receive a certificate saying the bar staff can pour drinks.
In all fairness, it's a reverse-touristy thing, it's meant to convey a special atmosphere and feel to an otherwise quite common drink.
The real Irish pubs rarely bother with shamrocks in the top, and tend to keep a knife handy to skim off the head before passing it over.
That isn't as fancy for the general populous, so a little more ceremony is added.
Back to the travelling, Guinness say it's the same anywhere, (and the official certificate helps) and the only difference is the fact the Dublin atmosphere and holiday feel (or familiarity of the local for Dubliners) is the cause of the perceived change.
I'm 50/50 on this, i can see each side, but i can also see a reason for each statement, so a non Guinness drinker like myself is really going to struggle finding the truth.
On to another point from the title, is the Human capability to recognise very slight genetic clues in a person's face. On a larger scale, there are some pretty familiar faces and races around the world. It's not hard to figure out that Reginald VelJohnson, the chauffeur in Crocodile Dundee, wasn't of Aboriginal descent, and that Mr Kobayashi in the Usual Suspects didn't have an ounce of Japanese in him.
Why Hollywood can't find actors of the correct ethnicity is beyond me, but that's all part of life's rich tapestry.
On a more local scale, tests have been done with ethnically similar people who have managed to recognise people from their home town. This is unlikely to work for London, but it shows there are very subtle differences that your unconscious mind can pick up on, even if you can't see it.
A similar, but more obvious form of recognition is Social recognition. Whilst in LA, lots of gold jewellery and a jogging pants would be seen as a wannabe for Desperate Housewives, in the UK, it's the complete opposite.
Here, big gold earrings are an anti-status symbol. The more people wear, the more you know they are still paying off the loans for them.
In Italy, it's pretty suave to be flying round the piazzas on a moped, in the UK, it tends to be annoying teenagers. What you might recognise as one group in your home town, tourists and travellers will be unaware, and likewise, on holiday, you'll struggle to spot the high fliers from the bottom feeders.
Linking these ideas together is another one of my theories. Previously, i called it the holiday effect, although thinking about it, the Guinness effect is a bit more catchy.
Even if i just travel to different towns, let alone different countries, i always get the feeling that the women are more beautiful away from home.
Back in my city centre, i'll be able to recognise the kind of people that would shake your hand, and those that would shake you down.
When i'm in a different country, i can't spot them at all. Being out of touch with the social structures in different countries means i've got quite a good chance of asking the local thugs where the nearest cashpoint is.
Crime upon tourists backs this up, with out of touch foreigners being easy pickings for the criminals.
Together, this shows that you always rely on an instinct based upon what you see, which frequently doesn't work anywhere else.
You could add the pure holiday effect into this, and say that away on a fun filled holiday adds to the poor population you've forced yourself upon in the tourist bars.
Tests done on football fans showed they they felt more attractive and confident when their team won, so certainly blue skies and sunshine is going to boost your own ego.
Another possible aspect is the deep desire to mix genes with others. Could the aspect of recognising distant relatives in your hometown put you off in favour of something more exotic?
Overall, it's unlikely that everyone in the world happens to be born in Uglytown rather than Hotville. (Apart from people from the UK town of Grimsby. The town synonymous with fishing, bears a name taken from the Viking invaders, and it actually translates in Danish to.. yep, you've guessed it, Uglytown...)
A common phrase used in many places across the world is "The grass is always greener on the other side of the fence", and that sums up The Guinness effect perfectly.
The grass isn't greener, it's just a different green, and that difference is the factor that draws people in. Failure to spot undesirable giveaways, and an optimistic outlook makes something different appear better, but for no tangible reason.
So next time a friend comes back from holiday, telling you how it was full of hunks/babes, ask them how the Guinness was...
The End